Steep starting price for serious features
Custom domains, removing the platform badge, and the higher contact and product caps live on the mid+ tiers. Solo teachers feel pushed to upgrade before they have the revenue to justify it.
We build The Big Class, so we're not neutral — but everything below is verifiable, and we've called out where Kajabi is genuinely the better pick. Decide for yourself.
Kajabi pioneered the all-in-one creator platform, and its marketing suite is the reason most people pick it. The two things we hear most from teams leaving: the steep starting price gates serious features behind the higher tiers, and live cohort classes still need a third-party tool bolted on. Here's the same breadth at a fraction of the entry cost — now with a built-in CRM and marketing automation, plus a real live-class room on every plan.
Kajabi
Today
The Big Class
From day one
The honest verdict
The Big Class is the strongest Kajabi alternative if you teach live and sell in India. It ships native live cohorts — scheduling, cloud recording, auto-chapters and a built-in whiteboard on LiveKit — where Kajabi makes you rent a third-party video seat. It takes payments in rupees via Razorpay and UPI with GST invoicing built in, while Kajabi is USD-first. And it charges a flat monthly fee with 0% platform commission, starting free and rising to ₹1,499/month, versus Kajabi's higher subscription floor. Kajabi remains the better choice in one real case: if your business runs on deep, multi-step email funnels with granular open and click analytics, that suite is more mature than ours. For creators whose product is live teaching, cohorts, coaching, or selling to Indian students, the live-class and payments gap is the deciding factor — and that's where The Big Class wins.
Cost example
Numbers below use public pricing. Plug in your own revenue on the pricing page to see your specific math.
Your Kajabi bill
Today₹12,500
per month
Scales linearly with your sales
Double your revenue → roughly double the bill.
Your Big Class bill
After switch₹2,500
per month, Studio plan · flat
Stays flat regardless of sales
Hit ₹50 lakh / month → still the same bill.
Your monthly swing
+₹10,000
≈ ₹1,20,000 back in your pocket every year — at this revenue level.
See full pricingWhy teachers and creators move on
We've onboarded teachers from every category of platform. These are the same complaints, again and again.
Custom domains, removing the platform badge, and the higher contact and product caps live on the mid+ tiers. Solo teachers feel pushed to upgrade before they have the revenue to justify it.
Hosting a cohort means pasting a third-party meeting URL and managing attendance + recording outside the platform. There's no built-in room with polls, raised hands, or chapter-marked recordings.
Kajabi Communities ship as their own surface. The cohort feed, posts, and mentions work — but the integration with courses and live classes feels assembled rather than woven.
Built for the US creator market. UPI / Razorpay-style native checkout means manual integration, GST-compliant invoicing isn't built in, and WhatsApp notifications aren't a delivery channel — all of which Indian students and tax filing expect.
What you get instead
Most Kajabi sellers we've talked to wanted a flat subscription with no per-sale percentage. That's what we ship — payments settle from your own gateway account straight to your bank, and the platform never sees the money.
Your students, your courses, your orders — all exportable to CSV or JSON in one click on every plan (including the free Starter tier). No "upgrade to export" gate.
Kajabi's pitch is courses + marketing in one. We now match the core of that: a built-in CRM (contacts auto-added on purchase, tag-based segments), automations (when someone buys or gets a tag → email / WhatsApp / add a tag, with scheduled follow-ups), abandoned-checkout recovery, and at-risk re-engagement — plus live classes, community, whiteboard, quizzes, and certificates. One login, one student record, one bill.
UPI native, WhatsApp notifications built in, Hindi and Tamil portals out of the box. INR pricing without the FX dance. Indian coaching centres and creators don't have to retrofit a US-built platform.
Side by side
We checked the rival's current public pricing + feature pages before publishing every cell. Hover any “partial” row for the caveat.
| Feature | Kajabi | The Big Class |
|---|---|---|
Live classes built into the platform Schedule, host, record without renting a third-party seat. | ||
Recordings with chapters + transcript Auto-chapter markers parsed from the transcript; chat persists alongside the video. | ||
Whiteboard with 25+ templates K-12 grade-band scaffolds, brainstorms, SWOT, mind maps. Multi-cursor. | ||
Quizzes with 18 ready templates Including entrance-prep scaffolds (JEE / NEET / GMAT) + code review + essay rubrics. | ||
Cohort community with @-mentions Post types (Announcement / Question / Win / Discussion), member directory. | ||
Certificates with designer + verify 17+ templates, drag-drop designer, bulk-issue from CSV, public verify URL. | ||
Zero commission on creator earnings Flat subscription, no per-transaction skim by the platform. | ||
Workspace export (CSV / JSON) Per-entity + full-workspace dump on every plan, free tier included. | ||
India-native (UPI + WhatsApp + INR) Native UPI checkout, WhatsApp notifications, Hindi / Tamil portals. | ||
CRM + marketing automation Contacts auto-added on purchase, tag-based segments, trigger→action rules (email / WhatsApp / tag) with scheduled follow-ups. | ||
Abandoned-checkout recovery Auto-detects stalled checkouts and fires a win-back automation. | ||
Reach students on WhatsApp Automations + reminders can dispatch over WhatsApp, not just email. | ||
Deep email funnels + broadcast analytics Multi-step visual funnel builder with granular open/click reporting on email sequences. |
Straight talk
Be honest with yourself here. Pick Kajabi if your revenue depends on elaborate multi-step marketing funnels with granular open/click reporting, you sell primarily to a US or global audience in USD, and live teaching isn't central to your product. Kajabi pioneered the all-in-one creator category and its marketing depth is real and battle-tested. If that's you, switching would cost you more than it saves — and we'd rather tell you that now than have you churn in month two.
Other options worth a look
We compare honestly against each of these too — so you can hold Kajabi up against the whole field, not just against us.
How to switch
Most teams are fully migrated inside a weekend. You don't lose your roster, your courses, or your branding.
Step 1
Export your student roster from Kajabi (most platforms ship a CSV under "Students" or "Members"). Map the columns to name + email + WhatsApp.
Step 2
Bulk-import the CSV into /dashboard/students. We dedupe by email so re-running the import is safe.
Step 3
Recreate your courses — the curriculum builder lets you drag modules + lessons, paste video embed URLs, and upload PDFs without a wizard. Most teams get 5 courses across in an afternoon.
Step 4
Apply your brand — logo, primary colour, custom domain. The portal-template picker has 7 starting points if you want to refresh the look while you're at it.
Step 5
Send a one-shot announcement to your students that you've moved, with the new portal URL. The in-app + email + WhatsApp dispatcher fires once; reminders auto-schedule if you want.
Stuck mid-migration? Email us — we'll walk through the CSV mapping or migration scripts with you on a call. No upsell.
The switching framework
Score each tool yourself, Kajabi and us included — these are the questions that actually decide it.
Questions to ask before you switch
Does it ship live cohort tooling that respects classroom dynamics?
Is my data exportable on every plan, including the free tier?
Will my bill stay flat as my sales grow, with no per-sale cut?
Does it speak Indian-first (UPI, WhatsApp, INR, vernacular)?
Can I migrate over a weekend without losing my roster?
Start free — keep 100% of what you earn.
Start freeCommon questions
For most Indian creators, yes — meaningfully. The Big Class starts free on the Starter tier and is ₹1,499/month on Pro, billed in rupees with no FX surprises. Kajabi takes 0% per sale (good), but its entry plan is a high subscription floor charged in USD from day one. Neither platform skims a per-sale commission, so the real difference is the monthly floor: ₹0–₹1,499 here versus a far higher USD subscription on Kajabi. On a ₹6,00,000/month teaching business that floor — not a transaction fee — is the gap. (Confirm Kajabi's current INR-equivalent entry price before relying on a specific figure.)
Yes. Checkout is native Razorpay — UPI, cards, NetBanking and no-cost EMI — with money settling straight to your own bank and 0% taken by the platform. GST-compliant invoices with the correct CGST/SGST or IGST split are built in, pricing is in INR, and student notifications can go over WhatsApp. Kajabi is USD-first: UPI and GST invoicing aren't native, so Indian creators end up bolting on integrations or doing tax paperwork by hand. If you sell primarily to Indian students, this is usually the single biggest practical difference between the two.
The core is built in: a CRM (contacts auto-added when someone buys, tag-based segments), automations that fire on a purchase or a tag and send an email or WhatsApp (or add a tag), scheduled follow-ups, automatic abandoned-checkout recovery, and at-risk re-engagement. Honestly, though — Kajabi's visual funnel builder and email broadcast analytics are still deeper and more mature. If your business runs on multi-step funnels with granular open/click reporting, weigh that carefully (see 'When Kajabi is the better choice'). For 'welcome new buyers, chase unpaid checkouts, win back drop-offs', it's covered here, and we reach students on WhatsApp where Kajabi can't.
Export your student roster from Kajabi as CSV (under Students/Members) and bulk-import it into your new academy — we dedupe by email so re-running is safe. Recreate courses by pasting your existing video embed URLs and uploading PDFs (or draft them with the AI course builder from your outline), connect your Razorpay for ₹/UPI payouts, point your custom domain, and go live. Most creators move a cohort over in a weekend, and export works on every plan if you ever want to leave again.
Yes — and we'll say so. If your revenue depends on elaborate multi-step marketing funnels with granular open and click reporting, or you sell primarily to a US/global audience in USD and live teaching isn't central to your product, Kajabi's marketing depth is real and battle-tested, and it's likely the better fit. We're the stronger choice when your product is live teaching, cohorts, coaching, or selling to Indian students. See 'When Kajabi is the better choice' above for the honest split.
Compare other alternatives
Each comparison is built the same way, so you can hold Kajabi up against the rest.
All-in-one workspace for live + cohort + community — without per-transaction fees on lower tiers.
See comparisonSame course-builder polish — with the live cohort room, the whiteboard, and India-native checkout that Thinkific doesn't.
See comparisonSame simplicity — with deeper teaching tooling and India-native payments that Podia doesn't ship.
See comparisonWhen you outgrow the link-in-bio checkout — and need courses, classes, community, and a real student record.
See comparisonSame interactive-learner ambition — with the live cohort, native whiteboard, and India-first plumbing LearnWorlds doesn't quite ship.
See comparisonSame India-built ambition — without the per-transaction commission ladder and with a deeper teaching surface.
See comparisonSame creator-mobile-first focus — with the deeper teaching surface and zero-commission commitment Indian educators ask for.
See comparisonSame India coaching-centre focus — on the open web instead of locked inside a branded app, with transparent flat pricing and 0% commission.
See comparisonSame India roots — but built to TEACH and SELL, not just to administer a school.
See comparisonSame India-built, creator-friendly start — without a fee on your free-plan sales, and with live, community and the whole business in one place.
See comparisonSame India focus — but built around the whole teaching business and zero commission, not just secure, app-first content delivery.
See comparisonBoth India-built. Skolasti is course-hosting with strong content-DRM and a per-coach price; we add live teaching, community, a free tier, broader product types and flat 0%-commission pricing.
See comparisonClassWalla gives coaching institutes a branded Android/iOS app from ₹4,999/mo or revenue-share. We're the open-web alternative: a free tier, flat 0%-commission pricing, a cohort community and 8 product types — no app install to browse or buy.
See comparisonFree Starter forever. No credit card. Cancel any day. The export button still works.